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The Countdown is on, are you prepared?
By Kelly Howe
The first day is approaching fast! The first day of school brings a sigh of relief for millions of parents across the country! We survived summer vacation!!! With the start of school just weeks away, its time to prepare our children. Buying clothes and school supplies can be expensive especially if you have more then one child going into school. There are several things that you can do to cut expenses and save money. Online shopping is one of the best ways to prepare for school and save money too. Online stores offer special incentives and discounts, however, if you Google discounts and use the name of the store you are shopping at, For pens, pencils, and school necessities, shopping at your local dollar store can save you tons of money. Not only can you get these ‘must haves’, you can also find accessories that every little girl needs such as headbands, barrettes, brushes, ribbons ect… and the selection is great!! 
3 weeks 4 days and 18 hours, what does this mean?
SCHOOL STARTS!!!!!
you can find coupon codes that can save you anywhere from 15% to 75% sometimes more, of your total amount for that store. Some of the major retailers offer printable coupons that can be used in their stores. It all depends on what store you are shopping. You may think that it is too late for online shopping, however, there are many different shipping options to make online shopping the easiest and best way to prepare your children for school.
The 5 Main Benefits of Outsourcing
By Kelly Howe
Businesses have expenses. It’s the plain and simple truth. Meeting payroll obligations and the day-to-day operations can be time consuming and costly. The constant struggle to keep up with paperwork and daily duties is stressful and even maddening at times.
Many business owners have turned to outsourcing their business needs because the money they save can be reinvested into their business to make it stronger and more viable.
Small businesses can take advantage of the huge benefits of outsourcing.
Ø No office to open – this means that there are no utility bills to pay
Ø No employees to hire – no office furniture to buy
Ø No employee taxes to pay – no struggling with payroll or quarterly taxes, outsourcers are independent contractors and pay their own taxes
Ø No inventory to maintain – orders are usually shipped right from the outsource factory, making a warehouse unnecessary.
Ø No production costs – The cost of production is usually figured into the rate quoted so there are no unexpected costs incurred.
Outsourcing also allows businesses that have to retain employees to get special projects done without having to hire extra personnel or pay overtime. It saves time and money by allowing employees to focus on their primary work.
Business today is far different then a decade ago. The Internet has opened the door to worldwide trade, and outsourcing plays a major part in it.
July 17th, 2009
Why You Shouldn't Be Scared of Ghosts.
by Kelly Howe
Ghostwriting is perhaps the most unique form of writing. It is more for those who have an idea but lack the time or skill to put it into words. It is a type of writing that requires a lot of skill because of the highly targeted topics. Ghostwriters seldom write about the same thing. Writing about a product or service is important; it lets consumers and business know what is available.
What makes ghostwriting different from any other form of writing is that the ghostwriter relinquishes all rights to the articles written. This means that the person or company that orders the writing use their name as the author.
Ghostwriting is more then just taking your idea and expressing it in the written word. In order to create a great piece, the industry needs to be researched.
All key points of a product or service is researched and turned into an article that anyone will be proud to claim as their own.
Websites, ezine sites and article directories all use ghostwriters to mass-produce articles that will gain them or their products and services recognition on the Internet.
For those offer more then one product or a storefront, product descriptions are crucial to the survival of your business. The description needs to catch the eye of the consumer immediately and with only a few lines per description it can be a daunting task.
Ghostwriters research each product and write a description that captures the most important element of the product. This in turn creates a need for the product thereby increasing your sales.
Ghostwriting is a productive way to advertise products and services. It allows employees the time they need to perform their daily work schedule. It is cost effective because the company does not have to pay employees overtime to get their work done.
It is a win-win situation for any business.
July 10th, 2009
How to Set an Appointment
Appointment setting is fast becoming an art form. Those who have mastered it are recognized as true professionals. They have perfected their skills with a lot of time, trial and error to be able to call on even the toughest companies and set an appointment.
Appointment setting is more then just making a call; it takes a lot of time and effort to be able to call on companies to get your message across. There is also a big difference between setting appointments for businesses vs. consumers.
Setting appointments for businesses requires a certain amount of knowledge of the company and industry you are calling upon. Getting statistics on the industry, whether it is thriving or not, competition, and many other factors can be used in setting an appointment.
Cold calling is perhaps the most difficult form of appointment setting. You are given a list of companies that have never heard of the business that hired you, and you are expected to call them out of the blue. It is important to know as much as possible of the business you are setting appointments for.
Having knowledge of the product or service that you are representing will allow you to answer questions the business owner may have; it gives you credibility.
Preparation is the key to any successful appointment setting campaign; this includes being prepared for the barrage of negativity that you will receive. It is a normal part of the job.
Create a script using the information that you obtain. Practicing it out loud gives you the chance to hear it and make any changes that are necessary. It also allows you to perfect it without sounding like you are reading from a script.
Make a list of each possible objection, and create a rebuttal for it. When their objections have exhausted, you will be able to set an appointment with ease.
June 26th, 2009
Making Direct Mail Campaigns Work for You
Direct mail campaigns, if done properly, can be one of the most effective methods of marketing. Everyday, consumers and businesses receive some type of direct mail advertising.
The process of creating a direct mail campaign is more then just stuffing a flyer into an envelope. It takes careful planning to implement a successful campaign.
Every aspect of a direct mail campaign is important, however finding the right target market is perhaps the most important. Whether you have a mailing list or are creating one, it is imperative that you send your offer to the right people.
One aspect of a mailing campaign that many people overlook is confirming the list that is being sent. It is crucial that you confirm the list and that all information is current. Sending your offers out without confirming the list could result in a lot of returned mail. This is both a waste of time and money.
The content of your campaign should be able to grab the attention of the people you are sending it to as soon as they open the mail. It should inform them of your offer, have some type of incentive for them to purchase, and most of all, it should make them feel that it is something they cannot live without. This is key to the success of your campaign.
Once the direct mail campaign is sent, it is crucial that you or your salespeople make follow up phone calls. The phone calls should be placed 1-2 weeks after the campaign is sent. This gives your salespeople a chance to explain your products/service in depth and answer any question that may arise.
Direct mail campaigns give the people on the contact list something tangible to refer to when making follow up phone calls. They can look at the mailing and ask pertinent questions to your salespeople and make an informed decision. Emails can be deleted or sent to the junk file; a direct mail campaign reached virtually everyone on the mailing list because it has been confirmed before sending.
